Calloway Curing

Calloway Curing is a client that started a shoe-cleaning brand and needed to have a logo created as well as a mock-up to present to investors. I created this logo using a double C with a little accent to represent the shine of a clean shoe. Keeping it simple and keeping it classy were the instructions that I was given by the client. I followed the creation of the logo by mocking the logo up to some products that he could show to people to help get his sales started.