🏀 Hollywood Dodgers LVI Tournament 2024

Blending Heritage, Energy, and Team Spirit

Role: Lead Designer
Client: Hollywood Dodgers Basketball Organization
Scope: Brand identity, apparel design, event collateral, social media graphics
Tools: Adobe Illustrator and Photoshop

Project Overview

Designing for the Hollywood Dodgers Las Vegas Invitational (LVI) was more than an aesthetic exercise — it was about capturing decades of community and cultural pride. The tournament brings together youth and adult Asian American basketball teams from across the West Coast, fostering connection and tradition through sport.

The challenge: Create a cohesive event identity that unites Asian cultural heritage, the high-energy atmosphere of Las Vegas, and the timeless camaraderie of basketball — all within a design system that appeals equally to kids, alumni, and families.

Applications

The system was applied across:

  • Event T-shirts & Jerseys – consistent visual flow across divisions.

  • Social Media Templates – pre-game hype posts, live score updates, and sponsor shoutouts.

  • Event Banners & Signage – scalable graphics that maintained clarity from close or far view.

  • Promotional Poster Series – bold compositions that combined photography and graphic elements for dynamic storytelling.

Design Thinking

Visual Hierarchy:
I established a strong focal point with bold geometric shapes framing the basketball icon — symbolizing direction and unity. Supporting elements like linework and gradients guide the viewer’s eye and create motion, mirroring the pace of the game.

Color Psychology:
The palette combined electric red and deep navy to symbolize passion and stability, anchored by neutral tones to balance energy with sophistication. The accent gold nods to both Vegas glitz and championship prestige.

Typography:
A condensed sans-serif was chosen for its athletic feel and readability across large and small applications. Secondary type used subtle angles inspired by Asian brush strokes, adding personality without being literal.

Iconography & Symbolism:

  • Basketball integrated into a rising sun motif to reflect heritage and optimism.

  • Simplified Vegas skyline and starburst accents create a sense of place and excitement.

  • Diagonal linework suggests speed, connection, and competition.

Outcome & Impact

  • Elevated event perception among participants and spectators, with strong feedback from returning teams.

  • Increased merchandise engagement — shirts and posters sold out within the first two days of the tournament.

  • The brand system became a visual template for future Dodgers tournaments, setting a new standard for continuity and quality.

Reflection

This project reaffirmed my belief that design can be a bridge between community, culture, and sport. By grounding visual direction in shared history and collective energy, I was able to design an identity that honors the past while inspiring the next generation of players and fans.