📰 Editorial Design — Robb Report
Translating Luxury Into Visual Storytelling
Role: Designer (Print & Digital)
Team: Creative Director + Editors + Photo Department + Production
Scope: Print features, front-of-book sections, digital articles, Apple News packaging, social assets
Tools: Adobe InDesign, Photoshop, Illustrator, Lightroom, Trello, Jira
Project Overview
As part of Robb Report’s design team, my role is to translate the world of luxury into clear, elegant visual experiences. Each issue demands a balance between refined aesthetics and editorial clarity—every layout must feel elevated, yet effortless to read.
The ongoing challenge: maintain Robb Report’s prestige while evolving the brand visually across print, digital, and social platforms.
Design Thinking
Visual Hierarchy:
Luxury thrives on clarity. Each page is structured around generous white space and intentional rhythm—balancing long-form text with striking visuals to guide the reader seamlessly.
Typography:
Editorial identity is rooted in a refined serif for body copy paired with modern sans-serif headlines, creating tension between heritage and modernity. Typographic scale shifts subtly across sections to signal tone and pacing.
Color & Imagery:
Neutral palettes frame the photography, allowing product textures—leather, metal, glass—to breathe. Occasional color accents reference featured brands or destinations to build continuity within a spread.
Collaboration:
Close alignment with editors and the creative director ensures that design choices reinforce narrative intent. Frequent coordination with the photo team secures image rights, cropping, and tonal harmony across features.
Process & Workflow
From concept to print, I oversee:
InDesign pagination & master templates
Image sourcing and color-correction
Copy-fit and typographic refinement
File prep and press-ready exports
Apple News and digital article conversion
Using Trello and Jira, I manage hundreds of image requests and layout versions, ensuring every deadline aligns with editorial production schedules.
Outcome & Impact
Improved design efficiency and team workflow by 30% faster production times through optimized templates and asset management.
Strengthened brand recognition across digital platforms, contributing to a 25% audience reach boost on Apple News.
Consistently positive feedback from editorial leadership for balancing luxury storytelling with functional readability.
Reflection
Editorial design is where storytelling and structure meet. Every layout is an opportunity to distill complex narratives into visual rhythm—combining craft, collaboration, and cultural insight. Through Robb Report, I’ve learned that true luxury isn’t about decoration; it’s about clarity, restraint, and purpose.
Design Strategy
Every story—whether a Domain architecture feature, a Fieldnotes watch column, or a Dispatch travel narrative—requires a unique visual voice.
My strategy centers on:
Hierarchy Through Restraint — Letting typography and pacing convey sophistication.
Photography as Storytelling — Building layouts that highlight imagery while preserving flow.
Brand Consistency Across Platforms — Ensuring design cohesion from glossy print spreads to Apple News and social cut-downs.
Production Precision — Managing hi-res assets, retouching, and pre-press output for flawless reproduction.
Key Projects
Domain – Luxury real-estate section blending architectural geometry with minimal typography.
Fieldnotes – Watch layouts using grid precision and object-level detail to showcase craftsmanship.
Dispatch / Travel Features – Large-scale imagery paired with cinematic typography for escapism.
Golden Globes Special Edition – Coordinated multi-page package honoring red-carpet coverage with event-driven elegance.
