Los Angeles Lakers X Funko Presentation Pitch Deck

I designed a concept Lakers × Funko partnership pitch deck as the lead designer, owning both the creative direction and the presentation strategy. My role was to package the collaboration into a narrative that’s easy to understand, easy to sell, and visually undeniable—starting from the deck outline and flow, through final art direction, down to the last details of type, spacing, and composition.

Responsibilities included developing the story structure (problem/opportunity, brand alignment, product vision, campaign moments, rollout), defining the visual system (type hierarchy, grid, components, motion/transition guidance if applicable), and producing the core creative—hero slides, product concept visuals, and modular content layouts. I prioritized clarity and momentum: each slide either advances the story or proves the idea.

The tools I used were Figma for layout systems, components, and iterative versions; Illustrator for scalable vector elements and lockups; Photoshop for image cleanup, compositing, and mockups. By building the deck as a system instead of isolated pages, I improved consistency, accelerated iteration, and created assets that can extend beyond the deck into social teasers, retail signage, and launch graphics.

The deck delivers a unified partnership vision with strong presentation craft—clean hierarchy, confident typography, and a visual narrative that feels credible at a brand level and exciting at a fan level.